A few months from now, your iPhone will know you too well. You may find yourself talking to it and asking it to find that picture from Easter, the one with the baby wearing a bunny outfit and the dogs dressed like eggs, and to send it to your wife and in-laws. And then Siri will do all of it, without you needing to lift a finger. Thanks to a suite of new AI features coming from Apple, Siri will soon know who your wife and in-laws are, know what’s in all your photos, and will fulfill almost any request you could ask of your iPhone.

Apple often publicizes its international research facilities but will be quiet about them if the news would reveal anything about future plans. So Apple Insider, for instance, has previously uncovered a secret facility in Sunnyvale, California.

New smartphones are released constantly, sparking debates among consumers about switching platforms. From a business perspective, there’s a lot to learn not just from the pros and cons of these devices, but also from the consumer profiles of iPhone and Android users.